SEO Tools: The Best Free SEO Tools to Boost Your Site

It’s honestly nothing special, but I still add it here because I think the user interface is good. The tools available through SEO Review Tools are free to use. My recommendations above are good starting points for your own search, but make sure to be clear on your own needs and goals before making a final decision. Lastly, take advantage of free trials wherever they’re available, as different UI/UXs can make all the difference. The popular AI SEO tools are MarketMuse, Surfer SEO, Byword, Clearscope, Frase, and Jasper.

Right now, you’re on Morningscore.io – and our own SEO tool is in the list of recommended tools. If you’re a Shopify store owner, check out the Shopify App Store for SEO apps to optimize your site for search. GTmetrix is a free SEO tool that checks your site for site speed, SEO Anomaly performance, and structure issues.

Ahrefs

With Google Search Console, you can also take advantage of Google Search Analytics, which provides in-depth SEO data, including how your tailored keywords perform. Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page. Perform content audits, monitor your backlinks, and grow organic traffic to your WordPress website.

Although they offer paid plans, the free version is powerful enough to scan several pages a day—handy if you’re managing multiple small projects. If you’re ranking poorly, use the tool to check out your biggest competitors. The tool identifies link building prospects (sites that might link to you) based on your competitors and target keywords. And as a free user, you can import up to 100 prospects of your own. Get into the technical aspects of your website’s SEO with Majestic, an SEO backlink checker and link-building tool.

SFAIK Screaming Frog Analyzer

That amazing website performance audit tool won’t help much if it can’t talk to your reporting dashboard. Look for tools with solid APIs and native integrations with your existing tech stack. This ensures your website performance metrics flow seamlessly into client reports alongside other SEO data, giving a complete picture of results. All plans include a 14-day free trial with a 30-day money-back guarantee.

Answer The Public: Free SEO Tools

• ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all before search engines know.
• Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research.
• While they might lack advanced features, they can provide valuable insights to improve your website’s SEO.
• This is especially helpful for campaigns targeting location-specific or product-specific terms.

Originally launched as a free keyword tool, Ubersuggest has evolved into a full SEO toolkit. It includes keyword research, SEO audits, backlink data, rank tracking, and content ideas, all packaged in a user-friendly dashboard. The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization.

But the best part is that the tool will also notify you when your rankings change for those keywords. The heads-up lets you take action, like updating the page’s UX or adding new information. It pulls “digital signals” from millions of locations across the internet and creates statistically significant estimates. If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements. The data doesn’t just come from search engines (although the software does “listen” to millions of searches). When you see a trending topic, it’s because it’s also been mentioned, commented on, and discussed all over the internet.

WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales. SpyFu allows users to find the most profitable keywords used by their competitors. It also shows competitors’ ad campaigns and their organic searches.